The activation plan is to drive awareness and education of the Adobe brand amongst students in a tactile experience in October. We will activate during the post-freshers wind-down at universities to further
spread awareness and excitement about the Adobe brand, while also giving students the opportunity
to personalise items.

Pop-up activation indoors that can tour universities. It will allow students to get hands-on with using
Adobe products through iPads and take away a personalised instant win item.